Animation and Advertising PDF Download

Animation and Advertising PDF
By:Malcolm Cook,Kirsten Moana Thompson
Published on 2019-12-17 by Springer Nature

Throughout its history, animation has been fundamentally shaped by its application to promotion and marketing, with animation playing a vital role in advertising history. In individual case study chapters this book addresses, among others, the role of promotion and advertising for anime, Disney, MTV, Lotte Reiniger, Pixar and George Pal, and highlights American, Indian, Japanese, and European examples. This collection reviews the history of famous animation studios and artists, and rediscovers overlooked ones. It situates animated advertising within the context of a diverse intermedial and multi-platform media environment, influenced by print, radio and digital practices, and expanding beyond cinema and television screens into the workplace, theme park, trade expo and urban environment. It reveals the part that animation has played in shaping our consumption of particular brands and commodities, and assesses the ways in which animated advertising has both changed and been changed by the technologies and media that supported it, including digital production and distribution in the present day. Challenging the traditional privileging of art or entertainment over commercial animation, Animation and Advertising establishes a new and rich field of research, and raises many new questions concerning particular animation and media histories, and our methods for researching them.

This Book was ranked at 38 by Google Books for keyword Other Media Digital Arts Photography.

Book ID of Animation and Advertising's Books is 7_rEDwAAQBAJ, Book which was written byMalcolm Cook,Kirsten Moana Thompsonhave ETAG "cHc1x873Kow"

Book which was published by Springer Nature since 2019-12-17 have ISBNs, ISBN 13 Code is 9783030279394 and ISBN 10 Code is 3030279391

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Book which have "335 Pages" is Printed at BOOK under CategoryPerforming Arts

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